Creator Affiliate Program

Post honest content. Get paid honestly.

New Wave is sea salt haircare for men with straight to curly hair. We work with creators who have the right audience, not the biggest one. 30% commission. Free sample before you post. No minimum commitment.

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30% commission. 0% BS.

Tracked automatically through TikTok Shop every time someone buys through your showcase link. No invoicing. No chasing payments.

Tier 2
15k – 100k followers
30%
$7.50 per sale — launch rate
  • Free sample + launch priority
  • TikTok Shop showcase link
  • 30% launch → 20% ongoing
Tier 1
100k+ followers
Negotiated rate
  • Free sample
  • Dedicated partnership discussion
  • Email us directly

Simple process. No overhead.

  1. Apply below

    Fill out the Shopify Collabs form. We review and respond within 24–48 hours.

  2. Get your sample shipped

    Once approved, confirm your address. We ship within 24 hours. Use the product before you post — not after.

  3. Get your TikTok Shop link

    We'll add you to TikTok Shop Open Collaboration. Every sale through your showcase link is tracked and credited automatically.

  4. Post honest content

    Dry hair → application → result. 30–60 sec on TikTok. The product does the work — show it as-is.

  5. Get paid

    TikTok Shop pays commission directly. 10 sales = $75. 50 sales = $375. No invoicing.


FAQ

  • Does my follower count matter?

    We care more about whether your audience has straight to curly hair and whether they engage. We work with creators under 5k who convert well. Follower count determines tier, not eligibility.

  • Do I have to post a certain number of times?

    No minimum. Post when you're ready. Creators who post once and see a result typically post again — the math is straightforward.

  • How long does shipping take?

    We ship within 24 hours of address confirmation. Standard delivery is 3–5 business days.

  • Can I post on Instagram or YouTube instead of TikTok?

    Yes. Your affiliate code works wherever you share it. TikTok Shop is the primary channel but commissions track by code too.

  • What if the product doesn't work on my hair?

    It's formulated for types 1a–3b. If it doesn't deliver results, don't post it — let us know. We'd rather you be honest than post something that misrepresents it.


Apply to the New Wave Creator Program

Apply now

Partnership opportunities